Omnico Case Study Essay Example

Omnico Case Study Essay Omnico Inc Case Study Anne Floros Keller Graduate School Table of Contents Title Page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Statement of the Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Summary of the Facts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3-5 Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Works Cited†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Statement of the Problem Omnico Inc is well below industry average in customer retention. Knowing that it costs more to attract new customers than it does to retain existing customers how should Omnico go about facing this challenge? Summary of the Facts Buddy Towers is an experienced member of the sales field at Omnico Inc. He has been the top salesperson 20 out of the last 35 years; therefore, he knows how to interact with the customers. He currently holds the position of sales manager and wants his employees to build relationships with their clients to strengthen their bond and retain their loyalty. However, he is very adamant that his employees are going to have to do this type of relationship selling on a golf course where not everyone feels â€Å"at ease. † A successful sales representative Laura Kilburn, who has been with the company five years backed up this sentiment by stating, (Rich, Spiro, Stanton 2008) Buddy you’re still old school. Today’s customers don’t come back to us because they’re our golfing buddy; in fact many of mine don’t even golf. We will write a custom essay sample on Omnico Case Study specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Omnico Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Omnico Case Study specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Customers not re-buy from Omnico only when our products and service improve their bottom line. Follow-up is important, surebut it involves a lot more than playing stupid games with the customer. Analysis Both Towers and Kilburn have substantial arguments. However, first Towers argument of relationship selling is going to be looked at first. According to Spiro, Rich Stanton (2008) relationship selling involves trust, cooperation, commitment and information. These are very intricate concepts to get customers to â€Å"buy† into. The customer wants to believe that they’re a unique individual with their own set of wants/desires and not just someone that is going to be receiving the same sales speech as the rest of the general public. The major element in to achieving this is through open communications and building rapport with the customer. If it’s a product that’s being sold to them the salesperson has to access their needs. Why are they purchasing the product or service? Is it a situational factor? Maybe it’s someone who is selling snow plowing tools and will just need this equipment during the winter months. Maybe the customer is trying to solve a problem as in if they don’t receive â€Å"x† amount of plows by 8am Tuesday morning all city employees will have a delay in getting to work. Maybe the snow plow the company is currently using only holds 2 tons of snow, but the ones we’re selling hold 4 tons of snow. Therefore, they become more efficient and productive by having our equipment on the line. By involving that customer in the process they feel you’re specifically looking to solve their problem not just make another sale. If the customer is concerned about the cost there could be a possibility that they need to see the benefits of obtaining the service. For example, the service employee might say, â€Å"Your employees will be off the roads by 11am versus 1pm with our special plowing system enabling them to get to other tasks at hand. If you purchase them now since you’ve been a long term customer of ours I will offer you a 10% discount if paid within the first 30 days. † However, this needs to be able to have the employee empowered to make these decisions as well. In Tower’s case he wants to build the relationship by doing a round of golf. However, as Kilburn pointed out not all employees or customers are entertained with golfing. This is where it becomes imperative that employees are empowered to make this call on how/where to build this relationship with the customer. The employee could find out if there are any common interests they share and discuss business while potentially going on a morning jog, sharing a cup of coffee at a local Starbucks, getting dinner at the trendy new Thai restaurant, or just even speaking over the phone if the customer is too busy to meet in person. It is the customer that keeps the company in business so it is the employers business to keep the customer content. Finding out how much time the customer has ahead of time and preparing their presentation beforehand will lead to less objections and unnecessary follow-ups. It could be possible the customer is more business focused and doesn’t want a friend but wants to get straight into business. In this case a phone conversation might be the best bet. Recommendations It is necessary for Omnico to set an obtainable objective, for example to retain 70% or more of customers by 3rd quarter of 2012. According to Abrams (2009) these are some great examples of keeping the relationship with the customer and maintaining loyalty: * Contact top customers (list of at least 10-25) quarterly * Keep the company name out there by advertising with emails, newsletters and networking * Give current customers good deals so they don’t feel new customers are prioritized before them * Keep a database of all past and current customers to be able to contact them quickly Also, have the customers leave feedback on the website and (or) respond to surveys. This way the company could continue to build upon their strengths but also improve their weaknesses as well. Conclusion It is critical in order for Omnico to remain as a leader in the business market to implement relationship selling in their strategy. It is imperative to know the needs of the customer and ask the appropriate questions to see what their concerns/needs are and follow-up with the pertinent information necessary. If Omnico retains 70% of all current customers that only leaves 30% that they will need to attract as new customers. Works Cited Abrams, R. (2009, March 25). Strategies: make customer retention priority no. 1. Retrieved from http://www. usatoday. com/money/smallbusiness/columnist/abrams/2009-05-29-customer-retention_N. htm Spiro, Rich, Stanton, R. L, G. A. , W. J. (2008). Management of a sales force. New York City, NY. : McGraw Hill.

How to Create an Effective Book Publicity Plan

How to Create an Effective Book Publicity Plan Creating an Effective and Timely Book Publicity Plan Publicity is a commonly misunderstood side of book marketing - it's often assumed that a publicists job is to get reviews and interviews. But this is just the tip of your book publicity plan - there is so much more a book's launch team needs to do, according to this new post from publicist Coleen Hatrick.Self-publishing is a ton of work –   getting the manuscript written, copyedited, revisions, choosing text layout, and the cover design all come first. Consequently, for many first-time authors – publicity, and marketing become afterthoughts. It is well-nigh impossible to get decent attention for your book if you start the PR campaign after publication.Timing is everything to run a successful PR campaign. As an experienced book publicist, I regularly turn down work offers from first-time authors who wait until it is too late to get in touch with Publicity and Marketing. It's a real shame, especially when I'm faced with a captivating manuscript that deserves some lime light.So how can you make sure you're ready to work with a professional publicist or marketer in the run-up to your launch date? J.K. Rowling's Amazon Author PageReach out to blogs.  Contact bloggers you have some rapport with and offer a blog post, exclusive extracts, interview to go out at publication time. Send your media kit.Set your book to pre-order.  You or your marketer can create a product page on Amazon, Nook, and Apple Books. Upload your finalized cover design and favorable or engaging quotes from early readers. Don’t forget to include links to the content related to this book.Finalize interview dates.  Local radio and papers will book interviews at this stage, or sometimes closer to their publication date. If your publicist has been in contact with them before, they should confirm that they’re on the case.Host a cover reveal.  You can do this yourself on your website, Facebook, Twitter or work with a blog. Think about which will have the biggest reach.Leak short extracts from the book on Twitter or InstagramActivate your network!  Get the word out to your contacts, friends, and colleague networks. A publicist should be able to access your social media accounts or you can agree/author content and frequency/schedule together. It can be daunting to involve these connections, but that’s what the launch party is for.Take pictures at your party. Encourage attendees to share the joy and decide on a #hashtag to use. Bring copies of your books and little postcards advertising it. And remember to have a blast!Publication week and beyondShow-off on social media!  Share pictures of the physical book. Keep your followers updated with great quotes, mentions, compliments and likes. Post any media coverage you’ve received and remember to tag the outlet (which can get them to repost).Set up a Google alert.  Use the book title  and your name. Additionally, you may set a separate alert on the main subject/topic in order to tie in or offer comment to related trending news.Sign up to HARO (Help a Reporter Out). A free media sourcing service where report er's request stories linked to what they are working on. The requests come in twice a day. Prepare for your inbox to fill-up.Share your media hits.  Media hits beget more media. The right story can get picked up overnight, and some go viral. Add a ‘praise’ sheet to your media kit, and update your website  and Amazon page.Set up an online QA session on Twitter QA or Facebook QAGo local.  Your publicist can pitch for local radio interviews, and local TV now. Shape your talking points to the particular outlet. It really helps to be familiar with the programmes.Freebies.  Some blogs and some local radio outlets love having prizes to offer their audience.Events.  This is an effective way to keep connecting with your future readers and can be spread out over the ensuing year.We hope this timetable is beneficial and clarifies why it is important to start the publicity and marketing process early. There is room for creativity and imagination in promoting your work. Wi th so much competition and distraction vying for attention, it is reassuring to know that you are doing everything you can for your book.Self-publishing and working for small start-up publishers are quite different to working for big powerhouse companies and can be consequently much harder to be heard in a public arena.  Meanwhile, the book trade is showing signs of a refreshing rebirth thanks to the rise of independent small publishers, and confident self-publishing authors.Coleen Hatrick is a former in-house Publicity Manager UK at Oxford University Press. Including a stint in NYC, she has over 10 years experience in Academic Trade books, journals, and online products. She is now working as a freelance publicist in both markets and she can be found on the Reedsy Marketplace.

3 Activity Assignment Example | Topics and Well Written Essays - 250 words

3 Activity - Assignment Example tists, research performed by doctors to alleviate suffering and pain not forgetting the sacrifices made by people everywhere to make human life better. Secondly, Craig believes that if truly God is inexistent, then people have to lead a hopeless life since there is no hope of liberation from the failures of our predetermined existence (Chaffee, 2013). A good example of such a scenario is a lack of hope of redemption from evil befalling us on earth. Moreover, in case God never exists, then people should lose hope on being redeemed from diseases, aging, and even death. Atheism, therefore, constitutes a philosophy lacking hope. Finally, Craig asserts that if truly God exists, then a person comes to understand God personally in addition to His love. Such a belief makes a life changing difference in the believer. In the reasons above, Craig admits that they do not ascertain the existence of God but shows a huge difference whether God is in existence. Therefore, he advances various reasons to prove that God exists. First, Craig asserts that the existence of God creates a sense of the foundation of the universe. The question about the origin of the universe has been controversial (Chaffee, 2013). According to atheist, universe is eternal. Thus, the reasoning of the atheist is unreasonable since if truly the universe lacked a beginning, therefore, past events within the history of the universe are infinite. The infinite is not a reality since it never exists in nature and offers a legitimate reason for rational thought. However, past events are never ideas but are real, and this confirms that the past events are finite. Therefore, the cycles of past events cannot go back forever and therefore the universe at one time began to exist. The discoveries in the fields of astrophysics, science, and astronomy prove that the universe began to exist approximately 13 billion years ago through the Big Bang theory (Chaffee, 2013). The theory makes atheist believe that the universe

History of Japan (The II World War and Postwar Period) Essay

History of Japan (The II World War and Postwar Period) - Essay Example The World War II ended in May 1945 in the European land and August 1945 in the Pacific. The war between the United States and Japan was an outcome of several years of Cold War due to the strong economic, political and cultural differences. The War erupted in December only when the Japanese military leaders and the civilian supporters decided to put an end to the Cold Wa. One of the main reasons for the Japanese outburst was their motivation to achieve their goals for autonomy and hence accomplish industrial, economic and political success as a nation and country. The clash between the United States and Japanese governments was driven by strong confrontations of racial and political dissimilarities which led to severe manifestations and penalties. The Americans forced Japan to adopt a racial and ethnic identity which they never wanted. Americans wanted to develop Japan commercially in the nineteenth century with a racial dominance of â€Å"whiteness†. The Japanese were convinced that the West’s military and technologies wanted the feudal nation of Japan to become entirely westernized. On the other hand, the influx of the Japanese immigrants to the West was a source of fear for the Americans that this was a slow and gradual invasion of the Asians into the American land. One of the important factors which led to the Japanese attack of the Pearl Harbor was the dysfunctional democratization in Japan that was going on for several years. The civilian leaders supported the Western-style democratic institutions which diminished the roles of the military and emperors. Bureaucratic politics and status discrepancies among the country also led to the Japanese outburst. Japanese invasions into China and Russia increased Japan ’s strength and the victories brought Japan forward as a strong opponent against the United States (Cashman & Robinson 2007). Japan’s mainland in Asia was increasing and the United States and Japanese elited started seeing each other as stong military and economic rivals. The Japanese troops started occupying the French clony in Indochina and as a response the United States cut off the oil export to Japan in 1940. Japan attack the Pearl Harbor in December 1941 along with two other islands Wake and Guam. In April 1941, US bombers started a bombing raid against Japan starting in Tokoyo. The United States also forced the Japanese-Americans to relocate in various isolated areas. This was followed by different attempts of invasions and fight made by both sides, some successful and other interepted. It was in August 1945 that the first atomic bomb was prepared and dropped in Hiroshima and Nagasaki. This was the final straw causing the death of 100,000 people and followed by the surrender of the Japanese government. Japan signed a surrender document on Spetember 2nd 1945 (National Geographic, 2001). The atomic bombing of Hiroshima and Nagasaki was not just an end to the Pacific war but also ended the Tokyo’s dreams of racial reversal (Horne, 2004). Japan has a strong national identity as the first and historically only country which had been a victim of atomic bombing and its dreadful consequences. Japanese had a strong emotionalism which is associated to the atomic bombing victimization and the historic racial prejudice by the Americans. In the early post-war years, the Japanese, although harbouring strong hostility towards the Americans, were not able to bring their voices in front of the world because of many reasons. They were faced with circumstances of unemployment, hunger and no homes, and expressing hostility was the least thing on their mind. There was a sense of fear and many refrained from expressing any views against the

The Sandman by E.T.A. Hoffmann Essay Example | Topics and Well Written Essays - 750 words

The Sandman by E.T.A. Hoffmann - Essay Example The point of argument in this short story is that: can a child’s imagination be so strong that he may be able to carry his imagination throughout his life, especially if it has affected him in his childhood profoundly? This point is important to the design of the story because it relates to child psychology, since the story talks about a child’s weird imaginations and perception of bizarre ideas that continue to affect him throughout his life. Parents and caregivers should be very careful when they tell terrifying stories to their children, as young brains are very receptive of imaginations, pictures, and concepts. We mention some quotes of the story here, and elaborate them so as to determine how they relate to our main point of argument. The reader of the story reads: But if, like a bold painter, you had first sketched in a few audacious strokes the outline of the picture you had in your own soul, you would then easily have been able to deepen and intensify the colors one after the other, until the varied throng of living figures carried your friends away and they, like you, saw themselves in the midst of the scene that had proceeded out of your own soul (Hoffmann, para.54). This quote means how a human being is able to draw a picture out of his imagination, and is able to give life and meaning to it, so much so that the conception continues to hover over his mind for the rest of his life, continuing to affect him and his friends and family around him. All human beings are like painters of their imaginary conceptions. A child is a special painter, because he strongly conceives every idea told to him in his vulnerable years. It is only his luck and maturity that comes with age that pulls him out his frantic imaginations. Nathaniel has not been that lucky. He was not able to come out of his horror which was induced into him when he was a child. He continued to be terrified of eyes and the sandman coming to take them, so much so that he lost his li fe. This quote shows its real meaning when we see Nathaniel relating the concept of the sandman to his father’s friend, Coppola, and thinking it is him when his father dies during an experiment. Later on as an adult, his life again gets disturbed when he meets Coppelius, who comes in to sell spectacles, making Nathaniel relate him to the dead Coppola, making him think that Coppola has come back in the shape of Coppelius, to take his eyes. Hence, we see that a child is able to relate horrifying imaginations to real people and events, and this disturbance of mind continues till adulthood, proving our point of argument. The strength of a child’s imagination gets further confirmed when we read (Hoffmann, para. 56) that, â€Å"Perhaps, like a good portrait-painter, I may succeed in catching the outline in this way, so that you will realize it is a likeness even without knowing the original, and feel as if you had often seen the person with your own corporeal eyes.† T his shows how a child is able to paint a picture out of his imagination, and how he can make it real with his thoughts and conceptions. Why Nathaniel’s horror about eyes relives when he sees Olimpia’s eyes falling out of her head as Coppelius and Spalanzani fight over her, and why he becomes frantic, is because his frenzied imagination that he carried through childhood makes him all the more hysterical about his imagination of eyes and the sandman coming back to take them. This again confirms that a child’s imaginations are very strong and sturdy, not letting go of the

A Financial Analysis Of Starbucks Coffee

A Financial Analysis Of Starbucks Coffee The aim of this financial analysis of Starbucks is to obtain a deep knowledge of annual financial reports and other corporate information, which can provide us measurable conclusions about the company. It is essential to understand the nature of companys business, by analyzing its economic and financial environment and strategy choices made in the past. This report will begin with industry and company description, followed by financial performance overview and projection of company development over the next two years. Conclusions drawn from above analysis will support managers in making a decision whether to invest in the company. 2. The industry description The coffee industry is growing since 2002, and in recent years there was a boom caused by consumers becoming more educated about espresso-based drinks and how they are made (H. Holmes, 2004). The coffee industry includes 20,000 outlets with combined revenue of $11 billion. Approximately 20 million people work in the coffee industry worldwide. Market is very concentrated at the top with the 50 companies taking up 70% of the sales, and fragmented at the bottom. Starbucks is the market leader (Franchise direct, 2010). 2.1. Starbucks description Starbucks Corporation is involved in: purchasing, roasting, and sale of whole bean coffees, cold-blended beverages, various food items, selection of teas, and beverage-related accessories and equipment, primarily through its company-operated retail stores. It was established in 1971 in Seattle, Washington. In 1986 Howard Shultz, Retail Sales and Marketing Manager, left the company to start his own retail coffee outlet, Il Giornale. In 1987 the original investors of Starbucks bought Peets Coffee and sold Starbucks to H.Shultz, who renamed Il Giornale to Starbucks. Firm expended with shops in Chicago and Vancouver. Starbuck was the first coffee company to offer employee stock options in 1991 and went public in 1992. In 1990s Starbucks started distributing coffee through department stores, bookstores, hotels, supermarkets and online; it signed contract with PepsiCo, AOL and Dyers and opened stores in Japan, Singapore, and UK. (Hoovers.com, 2008) Starbucks has built one of the worlds most powerful and recognizable brands and the image of a unique Starbucks Experience. Its mission statement was to revolutionize the coffeehouse industry by building a perception of a coffee shop as the third place between work and home. Wi-fi internet access in all stores makes it a place where customers can work. The companys goal was to make each location a community center for higher-income crowd of the young and college-educated, a group that tends toward higher luxury-consumption levels. (Wikinvest.com, n.d.) 2.2. Competition Starbucks close competitors include other specialty coffee shops, doughnut shops, and restaurants. Starbucks holds a dominant position in the coffeehouse market which is dispersed among the thousands of independent or small-chain coffee shops. Their largest direct competitors are Dunkin Donuts and McDonalds. Both offer specialty coffee at a lower price. Main competitors short description: Dunkin, specializes in fresh baked goods, but began offering coffee in 2005. Their level of sales is at $4.3b. Currently, their coffee sales start to exceed food sales, 5-10% of total sales are from espresso-based drinks. Dunkin has a 22.9% market share. (Starbucks in the aggregate category controls a 24.7% market share) McDonalds entered the coffeehouse industry in 2007, offering coffee at its flagship stores and opening its espresso-centric McCafe concept in some markets. McDs coffee sales generate $813m in additional annual income. Current revenue from coffee is around $490m, about 6-6.5% of Starbucks coffee sales. Their price point is at 18% discount on Starbuckss. The two competitorss targets are slightly different from Starbucks. They focus on cheaper coffee to go, whereas Starbucks is providing a premium experience for a luxury price. Consequently, they compete with each other more directly than with Starbucks, however McCafe has a negative impact on Starbucks. Analysts believe that competitors will settle into separate niches, McDonalds being the better value proposition and Starbucks offering higher quality experience. 3. Financial Performance 2007-2009 3.1. Overview of Starbucks performance 2007-2009 In the fiscal year 2007, Starbucks achieved a solid performance. All goals like new stores opening, total revenue growth, comparable store sales growth and considerable cost rises from dairy products were completed. The consolidated operating income in 2008 was $503.9 and operating margin 4.9%. This was a significant decrease compared with the past few years, the reason for decrease was a changing of structure. In 2009, Starbucks faced many challenges caused by unexpected economic environment and more intense competition, which had impact on the revenue, comparable store sales, operating income and margins. 3.2. Income statement analysis 2007-2009 While net revenues of Starbucks havent been stable from 2007 to 2009 (first increasing then decreasing), its total operating income have also been moving in 2008 it decreased by 52,2% and it was $503.9 million, 4.9% of total net revenues. The reason for decrease was high distribution costs and high rent expenses. In 2009 it increase again by $58.1. Main reason for this improvement was the restructuring charges which contain: assets impairment, lease exit and severance costs. In 2008 and 2009 while net revenues were $10,383 million and $9,774.6, total operating expenses were $9,992.7 million in 2008 and $9,334.5 in 2009 that means expenses were highly eating up more than 96% of the net revenues. The company suffered a major loss of 113.185% in net earnings between 2007 and 2008. Starbucks realized that he need to re-think its business strategy. In 2008, the company incurred restructuring charges of $266.9 million due to store closures in the US and Australia and reduction of the work force. Starbucks Company derived 84% of total net revenue from the company-operated retail stores. They opened 681 new stores in the last 12 months and this offset -3% losses in comparable store sales. Total net revenue of 2009 was showed a decrease of 5.9%, stayed at $9,774.6. The company-operated retail also went down. In detail, there was a change of nearly 6.7% in comparable, for 4% decrease in transactions and a 2% decrease in the average value per transaction. Figure 1: Net Revenue of Starbucks 2007-2009 (Starbucks annual financial report) Figure 2: Operating Income of Starbucks 2007-2009 (Starbucks annual financial report) Figure 3: Net earnings of Starbucks 2007-2009 (Starbuck annual report) 3.4. Balance sheet In term of assets, the total assets for the three years kept staying around $5,600 million. The total current assets in 2009 were $2,036 million. This was higher than in 2008 and 2007 due to the high cash and cash equivalents in 2009. The marketable securities in 2007 were $157 millions so in 2007 the company had more short term investment. On the other hand, the total liabilities in 2008 were the highest in three years because of the commercial paper and short-term borrowing in 2008. Additionally, there was no short-term debt in 2009 but it was the highest accrued expenses during the three years. The shareholders equity in 2009 was the highest in three years owing to the additional paid-in capital. 3.4. Ratio analysis: By doing ratio analysis, the company performance would be evaluated more clearly. As we can see the current ratio for the 2009 was higher than 2008 and 2007. In 2008 and 2007, the current ratio was under 1. That means Starbucks was not in good financial health in these two years. However, this situation didnt exist for a long time but it was not a good sign. The current ratio for 2009 was 1.29, so the company had 1.29 times more current assets than current liabilities. That means Starbucks was able to cover its own obligations. As the Exhibit 1 shows the quick ratio was low for 3 years that is all below 1. This indicates that the company had difficult to turning their inventory into cash like a short-term liability which the company could not pay off immediately. In 2007, the profit margin of Starbucks was 7.15%. This means 7 cents of each dollar is companys profit. In the next two years, the profit margin decreased by nearly 3 percent. That means the net income in 2009 was visibly lower than 2007. It may mainly caused from the increase of the restructuring charges. The return on assets ratio in the year 2007 was 13.77% while the ratio declined to 6.95% in 2009. From this we know Starbucks earned more in 2007 and the net income in 2007 was higher than in 2009. The reason for this decrease results is also from increase cost of the restructuring and innovation in 2008 and 2009. In terms of leverage ratio, to measure its ability to meet financial obligation from 2007 to 2009 the debt ratio was around 50%. That means nearly 50% of funds for assets came from debt. This does not seem good for the company and the most liabilities were long-term liabilities. The debt to equity ratio from 2007 to 2009 was pretty high and the highest point was in 2007, so in 2007 more debt was used. Interests earned ratio in Starbucks during the 3 years was extremely high like in 2007, the ratio was nearly 28 times, but finally in 2009 the ratio was around 15 times a year. It could be a really good margin since the company was able to cover its interest expenses 15 times with operating income. 3.5. Cash flow Operating activities: the net cash provided by operating actives in 2009 was highest during the 3 years. The main part of activities was depreciation and amortization. Same as in 2008 the company spent $604.5 thousands on depreciation and amortization. Investing activities: the net cash used by investing activities in 2007 was $-1201.9 thousands. The main costs here were addition to property, plant and equipment and the company also spent money on purchasing available-for-sale securities. But in 2009 the net cash used by investing activities was $-421.1 thousands. This was much less than in the 2007. The reason for this was the company spent less money on additions to property, plant and equipment. Financing activities: the net increase/ (decrease) in cash and cash equivalents in 2009 was $330.0 thousands. That means Starbucks gained money from financing activities in 2009 while in 2008 and 2009 they had losses in financing activities. The reason for the gain of money in 2009 was the profit in short-term borrowing and nothing spent on the issuing of long-term debts. 4. Forecasting 2010-2011 In order to project the next two fiscal year performance of Starbucks, particularly to construct the pro forma income statements of 2010 and 2011, establishing the revenue (or sales) projection should be the first task of all. In the next steps, the rest items of the statement would be projected by the percent of sales method since it does provide simple, logical estimate of many important variables (Higgins, 2009). In fact, there was a visible growth of Starbucks revenue in both volume and speed during the period of time from 2000 to 2009. Especially, from 2000 to 2007, the annual company sales increased in steady pace in the range of 20% to 29%. This impressive growth of Starbucks revenue was a sophisticated proof for its great business strategies during the beginning of this decade. However, the story had some changes since 2008. At the end of this fiscal year, Starbucks finished with $10,383 million revenue, in comparison with 2007, the growth ratio was 10.3% only, the lowest rat io since 2000. Continuously, in the midst of the US economic crisis, Starbucks sales got negative growth at 5.9% after finish the fiscal year 2009, stay at $9,744 million. Figure 4: Starbucks Sales chart in 2000-2009 (in Millions) Obviously, the trustable estimation should be the sophisticated one, that normally came from data base statistic analyses. Specifically, with the availability of the last ten years data of Starbucks revenue, it was possible to apply most of time series forecast methods such as moving average, weighted moving average, exponential smoothing, and so on. Since each method had its own advantages and limitations, it is necessary to compare how every method would reflect the same provided data (Exhibit 4). The value of W3 (for the Weighted moving average method) and ÃŽÂ ± (for the Exponential smoothing method) were decided high at 0.6 and 0.3 due to the emphasis of the closest time period in term of its impact to the next following year. As a result, the forecasts for 2010 sales were quite low though there was still a slightly growth than 2009. Among the three methods, the weighted moving average method seems to be the most appropriated one since it had the smallest value of the Mean Absolute Deviation. Basically, it proved that this method had less forecasting error than others and might be the best choice of all. To be clear, the plot chart was established base on the result of the three forecast methods in Figure X. Figure 5: Plot of Actual Sales and Forecast Sales for 2010 in three different models (in $ Million) Visibly, the line created from weighted moving average method was the closest one to the actual sales line. Its trend reflected almost similarly to the actual during the period of time from 2003 to 2009. That is why this method was chosen to determine the 2010 Starbucks sales instead of the two methods remaining. Objectively, $9,920.81 million may not be a number that Starbucks shareholders and investors really expect, even it showed slightly growth at 1.5% than 2009. However, in some levels, it seems to reflect quite appropriately the reality of the economic conditions as well as the Starbucks status. In spite of many positive signs of the economic recovery, Starbucks is still continuing its plan to close 800 retail stores over two year 2009 and 2010. Since the 566 stores had already released in 2009, another 244 are expecting to be cleared in fiscal year 2010. Thus, it could be hard to see a rapid growth in revenue of Starbucks at the end of fiscal year 2010. In regard to fiscal year 2011, since all of the three forecasting method above only allowed forecaster to see the result of 2010 revenue, the Linear Regression method was applied to estimate the sales in 2011. By collecting the sales data from the last three years (2007 to 2009) in quarterly, by the calculation of the regression line (Exhibit 11), the value of a ( the y intercept) and b (slope of regression line) were found. These two values were use to determine the dependent variable (y). The regression forecast of sales in equation is: y = a + bx (Exhibit 5 ). The forecast results of $10,078.21 and $10,189.41 for each year of 2010 and 2011 once again confirmed about the growth trend of Starbucks sales in the next two year. Nonetheless, base on the Starbucks plan of opening over 500 new stores in US and over sea during 2011, there should be a stronger increase in sales of Starbucks in this year. Subjectively, the authors believed that Starbucks revenue would increase no less than 15% in 2011. In other words, if the 2010 revenue was forecasted at $9,920.81 million, the same item in 2011 would be around $11,408.93 million. This result was also determined base on many positive factors that Starbucks could get benefits from such as the economic recovery in higher volume and speed, the more effective operating of Starbucks after the reorganizing process in its retail stores system as well as the objective increase in customers demand. Moreover, the volume of average transaction would be higher due to the increase in cost of goods sold and the im pact of inflation. In the Exhibit 6, all the operating performances of Starbucks from 2005 to 2009 were displayed in detail by the percent of total revenue. Base on those historical data and theirs visible trends, it was possible to anticipate logically the operating results for next two fiscal years 2010 and 2011 (Exhibit 7). According to the Exhibit 14, the net income of Starbucks stays at $466.27 and $479.18 million for each of 2010 and 2011. This may be considered as the acceptable results in regard to the challenges of the current circumstance. In fact, the forecast net income of 2010 is 19.3% higher than 2009. Since the revenue of 2010 did not rise in a strong level (only 1.5%), this impressive net income mainly came from the reducing the stores operating expenses and the more effective tax rate. In 2011, the operating expenses are expected to increase and stay at 95.2% of total sales, this is an objective fact that many items in operating expenses areas are in trend of steady increase year by year accompany with the business enlarge strategy of Starbucks, such as store operating expenses or general and administrative expenses. However, this ratio might be less in the next following years if the restructure process of Starbucks would get its aims of improving efficiency of cost control in various act ivities. Conclusion and recommendation Starbucks has been the largest specialty coffee retailer in its industry, but due to the problems with our economy, it has been seeing an effect on its sales and profits. The economic situation has affected consumers spending at Starbucks and other luxury goods. Starbucks also raised prices by an average of 9 cents a cup in July of 2007, causing U.S. customers who face higher food, fuel and housing expenses to go to McDonalds and Dunkin Donuts for cheaper coffee. These issues have affected Starbucks stocks performance in the market and are slowly making this stock an unfavorable one for potential investors. My recommendation for potential investors would be to hold off on purchasing stocks from Starbucks at this moment because now is not a good time to invest in them. I would advise these investors to keep looking into this stock until they see a positive change in its market pattern and that would be when I would advise them to purchase the stock; before its price increases higher t han the average market price. My recommendation for investors holding the share of the company would be to hold on to it until they can see for certain if Starbucks stocks will continue to go down and become a loss or maybe potential go back up and become profitable as they once were. After conducting my research, I believe the Starbucks stock will eventually start going up again after they put into effect their plans for the upcoming year. This stock is definitely a valuable one that I would not let go of if I owned shares in it. Starbucks hold value to its stock, which is why my advice to shareholders is to hold off on selling their shares until they see how the upcoming year goes for the company. In a response to the McDonalds challenge Starbucks is teaming up with Burger King, which has announced that by September 2010 it would begin selling Starbucks Seattles Best Coffee in about 7,250 U.S. outlets it would launch its first national advertising campaign.

My New Political Ideology Essay -- Political Science Personal Narrativ

  Ã‚  Ã‚  Ã‚  Ã‚  A population’s views on political issues may change as different circumstances occur each day. The environment around us has a powerful influence on the decisions that we produce and the views that we as American citizens choose to hold. After a semester in political science class my views and my political ideology have altered. Today I will explain how political science class has influenced my political ideology.   Ã‚  Ã‚  Ã‚  Ã‚  When this class initially began I was sure, without a doubt I was a conservative. As the semester progressed I discovered the reasons I was considered conservative. The town a person grows up in, financial status, social class, age, gender and the race of the individual have a strong influence on a individuals ideology. I knew I was conservative because I was raised with certain morals that still exist in my family today. Anaheim hills the town I grew up in, was and still is one of the most conservative cities in Orange County. A moderately white community full of affluent business owners, and my father was one of those affluent business owners. My father a very strong conservative taught me politics at an early age. As I grew older and made friends out of Anaheim hills, I found that most of the friends that I made had liberal views. All the issues I felt very strongly about were absolute opposite of my new friends. Being a teenager and very confused about the mat ter I talked to my family about these issues and they felt the same way I did. At that point in my life I realized that my house was not just higher up on the hill for no reason, my political views were completely different from the people that lived just below me. Evidence once again that social class and education had an influence on a person’s views.   Ã‚  Ã‚  Ã‚  Ã‚  In my last paper I stated my feelings about the tax issues all Americans face day to day. I felt that Americans are paying too much tax’s with very little benefits to our country. People on social programs such as social security and Medicare benefit from the tax payer’s dollars. I still do not agree with social programs providing cash to those people. Growing up, I was taught that I had to work for what I wanted. People on those programs are being taught at a very early age that they don’t have to work for what they want. A great solution to social programs is very simple. Food, shelter and work programs can ensure t... ...at don’t care about the poor people at all. Another lie made up by our very liberal news papers and television shows. Contributing to the miss-education of our country.   Ã‚  Ã‚  Ã‚  Ã‚  The issues that I have discussed today, and my responses to them fall into the category of a moderate conservative. I agree in the way the government is being run but it can use a few changes. I am a strong supporter of capitalism; therefore I do not care to provide money for social programs, which will benefit the freeloaders of our society. The next step is education. We must provide the best education to improve the future of our country; therefore the American people should not rely on the media to make their political decisions. If anyone agrees with the responses to these issues they may fall into the category of a moderate conservative. A moderate conservative would be ok with there being a limited government, not everyone is capable of political leadership. With all the information that I have provided, I feel that I am a moderate conservative. I agree with conservative side more than anything else but I still feel that there are some things that need to b e modified for the success of our country.

Financing of Home Care Essay

In United States of America, health is an interesting topic in the society that does not only influence the well being of millions of Americans, but also influences the strength of Americas’ economy. This nation spends more on health care per person than any other nations. America is said to be having the highest infant mortality rates and a relatively low average lifespan. (Baer, 1989) For many families, lack of Health care is the source of vulnerability for the household’s economic status, as sickness or injury without health care can be a financial burden pushing families to poverty. According to the Census Bureau, the number of Americans having Private health coverage has fallen by one percent in the recent years. Home care is a term that is used to refer to the services that are usually provided in the home. They include giving patients professional services from physiotherapist, social workers and nurses. There is also the use of supplies, inclusion of therapies and incorporation of durable medical equipment. (Baer, 1989) The government has set the rules that have to be followed by each and every home care. In the home care, a range of services are therefore provided to the patients. The services include home making services, medication administration, blood transfusions, physical and occupational therapists among other services. Medicare on the other hand covers the home care services for the patients that have the following characteristics; †¢ They receive services from a Medicare †¢ They are under the physician’s care plan †¢ Those that are homebound †¢ Those that need nursing care that is very much skilled or physical therapy There are various ways through which homecare is financed. They include the following; †¢ Government funds †¢ Volunteers †¢ Commercial insurers †¢ Donations or charities †¢ Patients These are the major ways that home care systems are financed. Research reveals that systems are not for making profits. Looking at the various sources of finance for home care, there are different percentages of income that comes from each source. The government in most cases gives the highest percentage of income to the home care. This is approximately sixty percent of the total amount sourced. Donations then follow next with twenty percent. (Ehrenreich, 1970) Commercial insurers give approximately ten percent of the total amount of money that is used in the homecare systems. Patients are normally charged a small fee when they visit the home system and this amount to approximately five percent of the total revenue. There are normally volunteers who help out in providing some of the services free of charge and this helps to ease the burden of the costs that are incurred. Research reveals that there exists a very good relationship between the financiers and the homecare system. There is no one who ever wants to give his or her money without wanting to know how it has been used. Taking an example of the government as the main source of finance for homecare systems, it is always concerned with the faring on of the home care. (Ehrenreich, 1970) The government is normally very concerned with issues that affect home care especially in relation to the finances therein. The administrators of the home cares normally have the responsibility of giving account of how the finances have been spent in the home care. Looking at it from the administrator’s point of view, they normally wish that the government would do more than just send the finances to them but actually be more concerned with the whole project or the issues taking place in the home care system. To the administrators, the finances that are given by the government are not sufficient to cater for everything in the system and therefore planning becomes very hard in such a situation. The patients on the other hand are very grateful that the government decided to cater partly for their services given in the homecare because they don’t pay a lot of money. Research carried out in the year 2006 May in the United States amongst various patients reveal that patients come from different social status. There are those from affluent families, middle and then low income families. (Schaeffer, 2002) For the low income patients, the amount of funds that are given by the government are not enough because this compels the system administrators to charge them a fee which to them is a lot comparing it to their level of income. The patients who have middle income think that the government’s support is fair and they as patients can now afford it. For the affluent, they do not even feel the pinch of giving the little cash for getting services in the homecare but nevertheless acknowledge that the government is of great help. Donations and charities in form of funds given to the home care are given by organizations and individuals. There are various non-governmental organizations that give their donations to home care systems. According to the administrators in home care systems, donations and charities help a great deal in the smooth running of the systems. They concur that without the help of these non-governmental organizations, and then they could not have managed to do so many things in the home care systems. Patients also as stakeholders are grateful to the invaluable help of non-governmental organizations and individuals for this has enabled very many of them to access services that they could have otherwise not been able to. According to the administrators, the help given by no-governmental organizations though it helps it is not sufficient and therefore much still needs to be done. Looking at the relationship of the non-governmental organizations with the home care systems, one can say that there exists good relationship as the NGOs normally try to catch up on how the home cares are faring on. Research reveals that the relationship of the financier with the homecare is very important. A part from the financial help, there needs to be a mutual relationship between these two parties so that they can understand each other well. Looking at the provider or the financiers’ point of view, there is so much expectation from the home care system. From the government’s point of view, home cares expect so much from the government and there is the tendency to think that the government has got a lot of money lying idle which can be used in the home care system. According to the officials in the government of United States, the administrators have to know that the government is doing its best to see to it that these systems are run smoothly without financial strain. This is done so that every citizen benefits from these services and especially those from low income families per say. (Warren, 2005) Conclusion In home care, mostly the medical services are given in the home. In this case the patients are given professional services by nurses, social workers and home care assistants. These services include physiotherapy. Each and every home care system has to follow the rules that are set up by the government. (Strunk and Gabel, 2002) Home care systems are financed by various stakeholders. They include the following; the government, donations from individuals and from non-governmental organizations, small fee paid by the patients and from commercial insurers. Among these sources the government gives the highest percentage of finances to the home care systems. This is sixty percent of the total finances in the home care systems. According to the administrators in home cares, this amount is not sufficient to cater for all the needs in home cares. They say that the government needs to add more funds. According to the patients, the government is really playing a big role in enabling them to access these important services. (Strunk, and Gabel, 2002) To the low income patients, the funds are not enough and they should be increased so that they (patients) pay much lesser than what they are currently paying. The relationship that exists between financers and the home care systems is good. The administrators however say that the financiers need to be more concerned with all the activities that take place in the home care. Government officials say that home care administrators expect so much from them but they are doing their best to see to it that the home care systems do not strain financially at all. Reference Baer, H. (1989): The American Dominative Medical System as Reflection of Social elations in the Larger Society. Social Science and Medicine, 28(11):1103-1112 Ehrenreich, J. (1970): The American Health Empire: Power, Profits and Politics; NY Random House, Schaeffer, S. (2002): Rising Health-Care Expenses Outpace U. S. GDP Growth, HealthCare costs rose 9. 3% in 2002 PP 207-217 Strunk, B. and Gabel, J. (2002): Tracking health care costs- Growth accelerates again In 2001; Health affairs; Pp 45-67 Warren, E. (2005): Sick and Broke; New York; Melbourne Press

Reduplicatives And Their Meanings

Reduplicatives And Their Meanings Reduplicatives And Their Meanings Reduplicatives And Their Meanings By Sharon After my recent post on reduplicatives, Jaguar asked for definitions of the terms in the post. Of course, now Im wishing that I hadnt included quite so many examples, but here goes: Repeating reduplicatives: ack-ack anti aircraft fireaye-aye yes (often used by seamen)bang-bang sound of a gunberiberi disease caused by vitamin B deficiencybonbon a sweetboo-boo a blunderbye-bye goodbyecha-cha Latin ballroom dancechoo-choo train, or sound of the trainchop chop quickly (from pidgin English)froufrou elaborate (usually of a dress)goody goody someone virtuous or smugha-ha the sound of laughterhush hush confidentialmuumuu loose, bright Hawaiian dressnight-night goodnightno-no forbiddenpapa fatherpawpaw papaya Rhyming reduplicatives: airy-fairy unrealistic; light and delicateargy-bargy verbal disputeartsy-fartsy pretentiously artistic (also arty-farty)boo hoo crying soundboogie-woogie piano jazz stylebow-wow the sound of a dogeasy-peasy very easyfuddy-duddy conservative or dull personhanky-panky suspicious behaviourheebie-jeebies nervousnesshelter-skelter haphazardhiggledy-piggledy muddledhocus-pocus trickery; a magicians incantationhodge-podge a confused mixturehoity-toity haughtyitsy-bitsy tinyjeepers creepers exclamation of surprisemumbo-jumbo derogatory reference to a religious or spiritual ritualnamby-pamby feeble, weaknitty gritty the factsokey-dokey OKsuper-duper very pleasingwilly-nilly whether its wanted or not Vowel change reduplicatives: chit-chat gossipy talkclip clop sound of a horses hoovescriss-cross a pattern of lines that cross each otherdilly-dally to loiterding-dong the sound of a bellflim-flam foolishnessflip-flop this has several meanings, including a backward somersaut and a sandal with a piece between the toeship-hop type of musicknick-knack trinketmish-mash a confused mixtureping pong table tennispitter-patter a light, tapping soundriff-raff rabble; people who are worthlessriprap broken stones on water used to protect riverbankssee-saw a piece of wood with a central balance which allows it to move up and downshilly-shally to hesitatetick tock sound of a clocktittle-tattle chat, gossipzigzag sharp turns in alterating directions Phew! That took some doing. The definitions are from the Collins English Dictionary, and Ive tried to stick to the most common ones. Enjoy1 Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowStory Writing 101Glimpse and Glance: Same or Different?

Preparation for Professional Practice. The WritePass Journal

Preparation for Professional Practice.ï » ¿ Introduction Preparation for Professional Practice.ï » ¿ ] Department of Health (2008) High Quality Care for All – NHS Next Stage, Available [online] at:dh.gov.uk/en/Consultations/Liverconsultations/DH_085812[Accessed 20 March 2013] Ellis, J.R and Hartley, C.L., 2004. Nursing in today’s world trends, issues management 8th edition: Lippincott Williams and Wilkins. Faugier, J. Woolnough, H. (2002) â€Å"National nursing leadership programme†, in  Mental Health Practice, 6 (3): (pp28-34) Gopee, N. Galloway, J. (2009) Leadership and Management in Healthcare, London: Sage Hersey, P., Blanchard, K.H. Johnson, D.E. (2001) Management of Organisational Behaviours: Leading Human Resources, (8th edn), Upper Saddle River, NJ: Prentice-Hall Huston, C., 2006. Professional Issues in Nursing. Philadelphia: Lippincott Williams and Wilkins. USA. Huber, D.L. (2006) Leadership and Nursing Care Management, (4th edn), Maryland Heights: Saunders Elsevier King’s Fund (2011) â€Å"The future of leadership and management in the NHS: No more heroes† Report from The King’s Fund Commission on Leadership and Management in the NHS Lambert, R. Githens-Mazer, J. (2010) Islamophobia and the Anti-Muslim Hate Crime: UK Case Studies 2010, Exeter: University of Exeter Marquis, B.L. Houston, C.J., 2000. Leadership Roles and Management Functions in Nursing. 3rd edition. Lippincott Williams and Wilkins publishers. USA. Norman, I. , Ryrie, I., 2009 Art and Science of Mental Health Nursing: A Textbook of Principles, Berkshire: Open University Press/McGraw-hill Education Nursing and Midwifery Council. 2002a. The Code of Professional Conduct. London: NMC. Nursing and Midwifery Council. 2008. The Code of Professional Conduct: Standards for conduct, performance and ethics- Protecting the public through professional standards. London: Nursing and Midwifery Council; 2009. nmc-uk.org. Oliver, S. (2006) â€Å"Leadership in health care†, in Musculoskelet Care 4(1), (pp38-47) Royal College of Nursing (2011) â€Å"Accountability and delegation: What you need to know†, Available [online] at: rcn.org.uk/__data/assets/pdf_file/0008/361907/Accountability_HCA_leaflet_A5_final.pdf [Accessed November 15 3012] Sullivan, E.J. Decker, P.J. (2009) Effective Leadership and Management in Nursing, (7th edn.), London: Pearson International Edition Yoder-Wise, P.S., 2007. Leading and Managing in Nursing 4th edition. USA. Mosby Inc. Yoder-Wise, P.S. (2011) Leading and Managing in Nursing, (5th edn), St. Louis: Elsevier Mosby. http://education.exeter.ac.uk/dll/studyskills/harvard_referencing.htm Use this link to learn how to Harvard reference properly. Your referencing is inconsistent and you need to list pages when quoting or referring to a specific point. As a general rule though, the main trick with referencing is continuity, so make sure your references and bibliography are consistent. Appendix 1: SMART Goal Delegation skills development Specific Measurable Achievable Realistic Time To prioritise all my tasks and manage time effectively and efficiently in all shifts. Commuting between London and the university has taught me the value of time management. Time management will enable me to carry out other tasks and achieve goals. More to the point, time management will provide me with personal organisation and self-discipline, as recommended by   Yoder-Wise (2011) Time management will be measurable as I will be able to identify whether the tasks set out on a specific shift have been successfully completed on time whenever I’m taking over handover from night shift team members. Prioritisation is achievable by use of my diary which will contain all the tasks that need to be completed by the end of the day. Furthermore, prioritising will help me schedule tasks in the order of urgency. This will leave me room to tackle emergency situations that arise during the shift. Prioritisation is realistic because I realise that as a newly-qualified my responsibility will be to ensure that the shift runs smoothly. My diary will also be helpful as it will keep me reminded of the tasks I have to carry out and those which are still pending. In the case of pending tasks, being organised will give me sufficient time to involve staff who will be doing the next shift staff to complete them. Prioritising is an ongoing skill that I will have to keep learning during the first six months of qualifying and for the rest of my nursing career. Confidence and assertiveness while delegating tasks to other members of staff. Once a delegated task has been successfully completed and goals achieved confidence in allocating tasks to members of staff will have worked for me. By receiving feedback and constructive criticism from members of staff once they have successfully accomplished the delegated tasks. Being organised and maintaining a therapeutic relationship with fellow members of staff will increase my feelings of certainty that the shift will run smoothly relationship with staff. At the start of every shift I will allocate tasks to members of staff who have the competence, knowledge, time and willingness to carry them out and complete them. This is realistic because it will be my responsibility to manage shifts on the ward once I qualify. It will also be my duty to allocate or delegate tasks to members of staff. Likewise, during handover, I will ensure that I brief incoming staff on how the shift went and what remains to be done when they will be on shift. Based on my experience, so far, I’m very hopeful that I will achieve this goal within six months after I qualify. Appendix 2. Service Improvement Activity- Notification Form Contact Details Student SID Number: 0914451 Details of service improvement project/activity  Ã‚  Ã‚  Ã‚  Ã‚   Service user Rehabilitation unit managing self medication. Reason for development  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To improve independent skills in managing medication for patients in rehabilitation centre so as to reduce the risk of relapse and to provide person centred care as well as empowering the service users. Time spent on project activity The time spent on self medication informative project was about six weeks. Resources used The Trust policy, The risk assessment form, The patient consent form, The patient withdrawal form, self- administration monitoring form (stages), self- administration patient record chart. Who was involved    Nursing staff, doctors (MDT), Pharmacist , student (myself) and the service users. Future plans    To review the self- administration if it is effective at a set time. Nurses involved in supervision of the programme must be registered nurses. Date discussed with clinical staff in placement area: (seen and agreed by my mentor Lorna Newton). And discussed with my IBL Facilitator Justin Nathan.

What Are the Distinct Marks of Catholic Anglicanism Essay

What Are the Distinct Marks of Catholic Anglicanism - Essay Example The designation seems to date from 1838 at the University of Oxford toward the beginning of the movement centered on restoring the Caroline Divines' 17th-century High Church ideals through a Catholic revival in the Church of England (Nockles, P.1994:270). Catholic Anglicanism professes a high doctrine of the Church and Sacraments, ascribes great significance to the apostolic succession (meaning an episcopal lineage reaching back to the apostles), argues for the Anglican Confession's clear-cut historical continuity with the early Church in the first centuries of the Christian era, and, finally, defends the crucial autonomy of the Church from any undue interference of the State. Toward the end of the late 1820s into the early 1830s, Oriel College in Oxford harbored a number of quite erudite young fellows whose earnest concerns about the shortcomings of the 19th-century Church of England led them to unite with each other together with a slightly-older priest and professor of poetry at the college, John Keble, in commitment to renewal of the church (Chadwick, O.1990:135). On 14 July 1833 at Oxford, John Keble preached the Assize Sermon, officially directed to the judges and officers of the civil and criminal courts at the outset of a new session or assize (Cross, F. L. and Livingstone, E.A.1997:1205). The sermon entitled National Apostasy virtually indicted the English nation for slighting God by trying to run the Church as a mere branch of the government, rather than respect its mission as an emissary of God, independent of the legislative interference of a parliament composed of Anglican laymen (Reed, J.S.1996:8). Keble's delivery provoked a national uproar, marking a significant juncture in the erstwhile beginnings of the spiritual renewal known as the Oxford or Tractarian Movement - Tractarian, since the movement was to be further energized by a series of ninety Tracts, in leaflets as well as much lengthier treatises or catenae, published over the course of the next eight years (Reed, J.S.1996:8). Oriel was the highly intellectual College of the Anglican-operated University of Oxford which prepared the vast majority of clergy to serve in the Church of England. John Henry Newman, Vicar of the University Church, Richard Hurrell Froude, a junior fellow of Oriel, and William Palmer, a fellow of Worcester, joined with the aforementioned priest and professor, John Keble, to follow up his clearly-provocative challenge to the status quo with a succession of Tracts for the Times (Herring, G. 2002:25). Several historical factors contributed to the movement's immediate popularity and growth. In the wake of the Industrial Revolution, the Church in the 19th Century faced serious problems over the emergence of wretched pockets of urban poverty, as well as increasingly cavalier attitudes toward the faith in the face of secular perspectives on human advancement (Scudder, V.D. 1898). In the field of social justice, the Tractarian leaders thoroughly repudiated any compartmentalizing of spirituality and conceived of religion as asserting dominion over the whole of life. In the name of the Catholic faith, they roundly condemned the veritable worship of material things that came in as a by-product of the Industrial Revolution. (Kenyon, R.1933:). The steady weakening of Church life and the spread of Liberalism in theology prompted serious worries among the English clergy. More immediately, a threat to Anglican identity emerged from the abrupt removal of long-standing criteria for service in state office and the repeal the last of the Penal Laws with discriminatory practices (Cross, F. L.

Apply a critical Perspective to the company decision in the 1980s to Essay

Apply a critical Perspective to the company decision in the 1980s to launch reformulated Coca Cola and suggest where a different approach to the loss of sales might have produced a different outcome - Essay Example The popularity of Pepsi products were focused on the sweetness factor which was missing in the Coke. As such, in April 1985, the company announced the decision to introduce the New Coke which had a sweeter taste and take the old flavour Coke off the shelves. This decision on the part of the company went on to become a big marketing blunder in the history of Coca Cola. The launch of the New Coke received a high level of protests from the consumers and had far reached effects on the sales and profitability of the company. Coca Cola as forced to call back the New Coke products within six weeks of their launch in the market due to extensive consumer protests and criticism regarding the decision of the company. Though, Coca Cola reversed itself and tried to position the old Coke back as the important product of the brand both in terms of production and sales, yet the sales of Coke continued dropping for a long time causing huge damage to the brand reputation as well a the profitability of the company. Coca Cola was known to be a market oriented and market savvy business which was renowned for its ability to serve the customer needs. But the blunder of new coke created much negative impact for the company and indicated its inefficiency in identifying the market needs and being blinded by the sole aim to compete with its rival, Pepsi. The paper will discuss the background of the problem and will try to find out the reasons for decision failure. It will talk about the initial response and the response of the market in the decision problem part and will also talk about the alternative strategies in the next part. The marketing and financial implications of the New Coke launch indicated the decision to be incomplete and inaccurate. Though extensive market research was carried out by the company before making the decision of replacing the old flavour of the Coke with a new flavour similar to Pepsi, it can